Top Health and Fitness Apps on iOS in Brazil: Q4 2021 Performance

Throughout the fourth quarter of 2021, the top health and fitness apps on iOS in Brazil demonstrated varying performance trends in terms of weekly downloads, revenue, and active users. Here’s a closer look at the data:

Strava: Run, Bike, Hike experienced a gradual decline in weekly revenue, starting at approximately $21K at the beginning of October and ending the quarter at around $12.8K. Downloads for the app showed some fluctuation, peaking at 9.9K in early October and dropping to around 7.2K by the end of December. Weekly active users varied throughout the quarter, starting at 168K and ending with a slight increase to 161K.

Meditopia: AI, Meditation saw a relatively stable weekly revenue, starting at $15.4K and slightly decreasing to $12.1K by the end of December. Downloads peaked in early November at 11.2K but showed a downward trend, ending the quarter at about 6.5K. Active users also saw a decline from 98.9K at the beginning to 74.1K by the end of December.

Flo Period & Pregnancy Tracker revealed a mixed trend with weekly revenue starting at $11.9K, peaking at $14.6K in mid-December, and ending at $12K. Weekly downloads fluctuated significantly, peaking at 20.2K in early December and closing the quarter at around 17.8K. Active users saw a slight decline from 500K to 479K throughout the quarter.

Calm showed a steady revenue stream, starting at $9.9K and peaking at $10.8K in mid-December before ending at $9.6K. Downloads had a notable spike in early December, reaching 13.6K, and closing the quarter at 12.2K. Active users remained fairly stable, starting at 62.3K and ending at 60.9K.

Queima Diária - Treino em Casa had a varied performance. Weekly revenue started at $8.2K and saw a decline to $5.1K by the end of December. Downloads were relatively low throughout the quarter, peaking at 1.2K in late November. Active users showed a slight decline from 18.1K to 15.7K by the end of the quarter.

These performance trends highlight the dynamic nature of the health and fitness app market on iOS in Brazil during Q4 2021. For more detailed insights and data, visit Sensor Tower.